I was reading a post the other day about RSS. (Extra points to Michael Gray for using “ass” in the title.) You know, the direct feeds to the content you subscribe to. That thing. That thing that was supposed to be a huge darling of the “push marketing” theories.
And really, it hasn’t been. The adoption [...]
I may mouth off like PPC is all I know, but the truth is, I started in email marketing. Waaaaay back in the mid-2000s. Maybe it’s not THAT “waaaaay” back, but with the speed the internet moves, it sure feels that way. Blogs for customers by retailers were a new concept, let’s put it that [...]
I’ve been asked a lot if I do organic search, and I certainly do. I’m not a web-head, so when it comes to coding and the really technical stuff, I have folks I lean on. But, when it comes to organic, I’m well versed at the keyphrases, how to write SEO content, link building, etc. The [...]
It occurred to me today that there are some basic things that you might not be using correctly in your PPC campaign. And I do mean BASIC. As in, not setting things up correctly that you have to create anyway in order to even run a campaign in the first place.
I take for granted that [...]