Given that I deal with lots of small and mid-size businesses, and given that nary a day goes by where someone mentions the economy, I thought it relevant to point out in what ways the economy has changed some habits for the better.
Sure, there’s the usual “Holy shit” when it comes to the economy. It [...]

It’s really windy and rainy here today, and I was pondering a blog post about the ad copy you use for your PPC campaign. I slid my feet into my slippers, so guess what? Slippers is what we’ll use as an example for ad copy today.
Ad copy sounds soooooooooo simple. You write something enticing in [...]

I have been doing online advertising for quite a few years now. Emails, banners, SEO, etc. About a year ago, I really noticed that something about PPC felt different. The problems seemed different. Harder to explain. People pushed back more, and then there was also resistance to asking for help with it.
The more I learned [...]