In keeping with yesterday’s theme of PPC and SEO as joint tactics, it’s probably appropriate to highlight a key tool in your PPC efforts: your organic search results.
Archive for category Keywords
Welcome to Lesson 2. If that sounds stunning, it’s probably because you missed Lesson 1 in PPC Tools You’re Not Using.
I was looking through an account today that specializes in selling insanely hot hot sauce. (I know, that’s redundant. Deal.)
One of their products has “XXX” in the title – like so hot, it’s insane! Know [...]
In my last post, I mentioned something called quality score. I was hoping that would slip by you. Damn.
Actually, I jest. If you’re going to do PPC advertising on Google, it’s really, really, really, really important that you understand what a quality score is, and how it affects your Google street cred in AdWords.
Ok, if [...]
If you ask yourself this, and answer is “everything” then we need a serious talk.
And let me start by addressing what I am 99% sure you’re going to say, point by point.
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Keyword research is probably one of the most overwhelming parts of PPC.
It’s also the one where you can get in the most trouble. You’ll hear me refer often to the ease at which your dough will go FLYING out of your grubby little hands with PPC if you’re not careful.
The keywords you pick are one [...]