Archive for category Email Marketing

Why I Like Email Marketing More than RSS

I was reading a post the other day about RSS. (Extra points to Michael Gray for using “ass” in the title.) You know, the direct feeds to the content you subscribe to. That thing. That thing that was supposed to be a huge darling of the “push marketing” theories.
And really, it hasn’t been. The adoption [...]

Email Marketing Is Not Dead (Told You So)

I may mouth off like PPC is all I know, but the truth is, I started in email marketing. Waaaaay back in the mid-2000s. Maybe it’s not THAT “waaaaay” back, but with the speed the internet moves, it sure feels that way. Blogs for customers by retailers were a new concept, let’s put it that [...]