As I was saying earlier this week, people often get confused and misinterpret costing around SEO services and PPC services. Most industry folks will tell you that SEO is more expensive up front, but cheaper over time, because with PPC you have to continue to pay for your traffic.
This is both true and not true. [...]
What’s Cheaper, SEO or PPC?
Nov 12
In keeping with yesterday’s theme of PPC and SEO as joint tactics, it’s probably appropriate to highlight a key tool in your PPC efforts: your organic search results.
When you really get down to it, getting people to your website is about words.
I know, that sounds so boring. It’s not as slick and sexy as words like “keyphrase research” or “linkbuilding” or “black hat techniques” but it’s the truth. Whether you’re engaging in SEO or PPC or both, search engines rely on the [...]
Given that I deal with lots of small and mid-size businesses, and given that nary a day goes by where someone mentions the economy, I thought it relevant to point out in what ways the economy has changed some habits for the better.
Sure, there’s the usual “Holy shit” when it comes to the economy. It [...]